Honest comparison with the alternatives you are considering
Most managed security providers sell a license and charge consulting hours on top. You buy the software, then pay for help using it. Scope creep is the business model - nobody in that chain is evil, they just optimise for their own business. Alliance42 includes everything in one fixed price. No extra hours. No surprise invoices. You get one contact - not a ticket system.
| Feature | Traditional MSSP | Alliance42 |
|---|---|---|
| Pricing model | License + hourly consulting | Fixed monthly per license |
| Extra charges | Common (out of scope work) | Never |
| Client cap | Unlimited | Max 42 on A42-CC |
| Data sovereignty | Varies (often US-based) | EU-first stack, full transparency |
| Vendor count | Multiple vendors, multiple contracts | One vendor, one invoice |
| Onboarding | Weeks to months | 2-4 weeks |
Traditional MSSP: License + hourly consulting
Alliance42: Fixed monthly per license
Traditional MSSP: Common (out of scope work)
Alliance42: Never
Traditional MSSP: Unlimited
Alliance42: Max 42 on A42-CC
Traditional MSSP: Varies (often US-based)
Alliance42: EU-first stack, full transparency
Traditional MSSP: Multiple vendors, multiple contracts
Alliance42: One vendor, one invoice
Traditional MSSP: Weeks to months
Alliance42: 2-4 weeks
Building an internal SOC requires hiring 5-8 analysts for 24/7 coverage, investing in tooling, and managing vendor relationships. For most organizations under 2,000 people, the cost exceeds 2-3 million DKK annually. A42-C provides the same coverage at a fraction of that cost, staffed by certified specialists who see threats across multiple environments daily.
American providers operate under the US Cloud Act, which allows US authorities to compel access to data stored anywhere. Even with an EU datacenter, the legal exposure remains. Alliance42 chooses EU-first vendors and evaluates every component using the EU First Index sovereignty scoring framework. Where a vendor has any non-EU dependency, we are transparent about it.
See our full stack approach on the Trust page →"It works fine" - but what does "works" actually mean?
The most common reason not to switch is "what we have works fine." That is a fair objection. But it is worth unpacking.
"Works" can mean many things. Does it mean the security stack is up to date? That it covers NIS2 Article 21? That it evolves with your business? That you can document to an auditor exactly what is in place? That you know what you are paying for each component? Or does it just mean the invoice arrives every month and nobody has complained loudly enough yet?
We have seen it many times: an IT partner that has sold the same stack for ten years, because it is easier to send the same invoice than to rethink the customer's needs. Path dependency disguised as loyalty. It is not malice - it is rational business from their side. They have a relationship, it works for them, and they have no reason to rock it. But it is not necessarily the best for you.
The other thing we see is invoices with 10-15 line items. Microsoft 365, Microsoft Defender for Business, a backup solution, a password tool, an antivirus add-on, a support package, a project agreement, a consulting agreement, a monitoring add-on. Each line is reasonably priced. But the sum is rarely calculated into one number you can compare with anything else. It is not a trap - it is just how the industry has built its invoices for 20 years. But it means the "real" price per license per month is hidden behind complexity.
Alliance42 is the opposite. One line on the invoice. One number per license per month. All the tools you need, bundled in one license, so you can actually compare apples to apples.
| Typical IT partner | Alliance42 | |
|---|---|---|
| Number of product lines on invoice | 10-15 | 1 |
| Price per license per month | Hidden behind many lines | One number |
| NIS2 evidence pack | Often needs to be purchased as a project | Included, built automatically |
| 24/7 SOC with Threat Hunters | Rarely included, often an add-on | Included |
| Specialization | Generalist (everything: M365, hardware, support, security) | Specialist (cybersecurity and network only) |
| Switching ease | Complex agreements, complex exit | Standard contract, no data lock-in |
Typical IT partner: 10-15
Alliance42: 1
Typical IT partner: Hidden behind many lines
Alliance42: One number
Typical IT partner: Often needs to be purchased as a project
Alliance42: Included, built automatically
Typical IT partner: Rarely included, often an add-on
Alliance42: Included
Typical IT partner: Generalist (everything: M365, hardware, support, security)
Alliance42: Specialist (cybersecurity and network only)
Typical IT partner: Complex agreements, complex exit
Alliance42: Standard contract, no data lock-in
This is not an attack on your current IT partner. They probably have a place in your life - Microsoft 365 administration, on-site support, hardware procurement, project work. Those are things we do not do, and you probably still need them. But the part of your IT stack called "cybersecurity and NIS2 compliance" is a specialist discipline, and it deserves a specialist.
“I started Alliance42 because I was tired of watching companies drown in vendor chaos and compliance panic. The industry lives on selling tools, not outcomes. I wanted to build something where the client gets one point of accountability, fixed outputs, and a partner who actually takes responsibility, instead of just sending another invoice.”
Tobias Lauge JensenFounder & CEO, Alliance42
No sales team. No call center. Just me.